Why Is the New FIFA Trailer Shaking So Much?

We talked to director Adam Hashemi about his film for EA Sports, working with top athletes and some of the internet's most angry questions.
FIFA 22 - Official Reveal Trailer.mp4.00_01_12_12.Still007.jpg

Making a trailer for a new FIFA game is a touchy task. Players all over the world are waiting to get a glimpse of the game, and they are not going to hold back their opinions when the trailer drops. Case in point: FIFA 22 Official Reveal Trailer directed by Adam Hashemi, produced by Reset.

Here at Bacon, we think that the spot looks cool and interesting and all, but the YouTube commentary section tells us that different opinions exist:

"That was the worst fifa trailer i ever seen"

"Why that much shaking"

"Director: How much camera shake do you want?
EA: Yes."

"The Trailer didn't reveal anything, just made me dizzy"

"what kind of cameraman did they hire"

"What the hell is this dizziness here?"

To figure out what the hell this dizziness here is, what kind of cameraman they hired and a bunch of other interesting stuff, we sat down with Adam Hashemi.

Watch the FIFA 22 Official Reveal Trailer below and keep scrolling to read our interview with Adam.

FIFA 22 / Official Reveal Trailer

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Hey Adam, love the new FIFA trailer. How do you prepare for a spot like that?
I used this retro football game called Subbuteo to set everything up in my living room. It's pretty oldschool, but I can do the full choreography in it. On top of that, I did a comprehensive board with my iPhone to show angles and stuff like that. After this we made videos where test players did the choreography, and we then showed it to the cast prior to shooting.

How did you shoot it?
Except for Trent Alexander-Arnold and the Chelsea players, we shot it remotely. Because of the pandemic, we cut all crews to the bare minimum so in some instances there were only three crew members on set.

Adam Hashemi rehearsing with Subbuteo

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"It makes you feel like you are on the pitch. You know, where everything happens extremely quickly and you almost lose orientation."

Okay, let's just jump to the big question of the internet: Why is the camera shaking so much in this film?
I have had a longstanding dream of shooting football this way, and I did it first on a Nike film some years ago. I was inspired by Guy Ritchie's Take It To The Next Level, as well as The Raid in which the DoP had rehearsed all the fight sequences with the actors and stunt people prior to shooting. I thought it would be fun to transfer that style to the world of sports. If you can rehearse with the photographers and get them to really be a part of the action, you will still be up close even when people improvise. It makes you feel like you are on the pitch. You know, where everything happens extremely quickly and you almost lose orientation.

Now you have done several films with absolute world class athletes, what have you learned about getting them to act?
First off: Know your limitations. Some athletes, like Cantona or Ronaldo, can act but most of them don't like to act. They are happy when they get to do what they are good at, which is something athletic. That makes them more comfortable.
The second big thing is to make things as simple as possible for them. Show them small videos and take everything step by step. If you make their life easy, they will give you a much better performance.
But overall, it is hard to get the right energy in the shots, and that's why you need a good football choreographer. I work with Andy Ansah who is a former pro footballer and a friend of mine. He was more of the director on set than I was, as he made sure the players gave it their all.

What's different about directing a trailer for a game like this compare to more classic commercials?
There are several new elements you must consider. For instance, you have to think about what moves on the pitch actually exist in the video game. Also, I think that it is cool to have as many live action shots as possible but, a lot of people just want to see something from the game. As you can tell from the comments [laughs]. Luckily, you can tell from the likes that there are also a lot of people who think it is good.

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