A young boy in a wheelchair who dreams of flying and playing in a treehouse with his sister. The premise of the new spot for Norlys is a real tearjerker but the film is also a comforting story of hope and love.
Masterfully directed by Martin de Thurah, made with Forsman & Bodenfors and produced by us, the campaign is Danish energy and communications company Norlys' very first campaign ever.
In the film, de Thurah once again combines dreams of the supernatural with very relatable and personal emotions as he has done it before in big campaigns for the likes of Velux and music videos for artists like James Blake.
Director: Martin de Thurah
Production company: Bacon
D.O.P: Kasper Tuxen
Editor: Rasmus Nyholm Schmidt
Executive producer: Mette Jermin
Music & Sound Design: Ballad
Media agency: Orchestra
Client supervisor: Anna Harboe Falkenberg (Corporate brand manager), Dennis Gade Pedersen (Senior brand manager), Marianne Skaanning Ebbesen (CMO, Norlys marketing)
Account director: Greger Andersson
Account manager: Helen Johansson
Art Director: Karl Risenfors, Mattias Berg
Copywriter: Pontus Caresten
Designer: Christian Sundén
Agency producer: Anna Junker Lundin
Brand Strategy and visual identity: Happy F&B
PR agency: Verizon