Magnum / Metaverse

The metaverse is all fun and games until somebody wants an actual ice cream. New work by Martin Werner for Magnum.

Produced by PROPPA, made with LOLA MullenLowe. VFX & Color by BaconX.

Watch the film below and keep scrolling for full credits.

Production Company: PROPPA
Director: Martin Werner
Executive Producer: Pablo Martinez
Line Producer: Cristina Sancayo 
DOP: Nicolaj Brüel
Art Director: Peter Grant
Wardrobe: Melanie Buchhave
Service Production Co.: Film Squad (Hungary) 
Service Producer: Istvan Major
Editor: Rasmus Nyholm Schmidt
Post Production / VFX: BaconX
Creative Director: Ditte Marie Ludvigsen
Executive Creave Director: Jan Tvilling
Visual Effects Supervisor: Thomas Haas-Christensen
Executive Producer: Eliana Carranza-Pitcher
Head of Production: Cilie Kragegaard
Senior VFX & Colour Producer: Lorène Lescanne
VFX Producer: Emilie Lausch
Production assistant: Denise Borré
Lead Compositor: Thomas Banner
Compositors: Mikkel Hansen, Kai Hauswirth, Oliver Buus, Mario Maruska
CG-Lead: Thomas Haas-Christensen
CG Artists: Asger Langhof, Julia Forsman, Arthur Dalvig, David Ryberg Lessel, Rickard Didriksson
Colourist: Hannibal Lang
Conform: Søren Knudsen, Oliver Wozny
Animation: Gabi Popov, Cathrine Baab Holm
Storyboard: Costanza Degli Abba
Concept design: Emma Bielokostolská
Motion Capture Studio: Copenhagen Rig
Sound design and mix: Ballad
Sound designer and mixer: Adrian Aurelius
Executive Producer: Gregers Maersk Moeller
Global PR Agency: GOLIN
Lead Agency: LOLA Mullenlowe (Madrid) 
Execuve Creative Director: Tomas Ostiglia
Creative Directors: Jorge Zacher, Kevin Cabuli 
Creative team: Augusto Callegari, Pedro Mezzini 
Design Director: Yan Graller 
Art Director/Designer: Alan Chung 
Managing Director: Tom Elliston 
Account Director: Catalina Aguirre 
Account Supervisor: Cristina Panea 
Head of Strategic planning: Camila Facín 
Head of Production: Felipe Calviño 
PR Team: Enrique Caballero 
Media Agency: Mindshare
Magnum
Global Ice Cream Chief Markeng Officer: Julien Barraux 
Global Vice President, Magnum: Ben Curs
Global Digital Experience Lead: Sara Neves Paixão 
Global Digital Junior Brand Manager: Federico Russo 
IC Business & Porolio Lead Netherlands: Anne Schreuders
Brand Manager Magnum Netherlands: Tobias Sparnaaij
Assistant Brand Manager Magnum Netherlands: Stephanie van Horn
Ice Cream Now Markeng Specialists Benelux: Kim Lambregts & Yorick Chaudron