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Kelly Lee Owens – "Throwing Lines" (2017)

Director Kasper Häggström on making a video for an artist who does not know it's being made.

"The record label asked me to do a video, but they didn’t want to see the video or hear the idea before we had a finished film. And Kelly Lee Owens didn’t know it was being made at all, so it was a special process. I guess that resonates with the concept of the film, but I can’t remember if that was what inspired the idea or not.

What I do remember is that my first idea was to have hundreds of people doing a video for this song. However, the budget only covered the camera equipment so we had to ask ourselves what the core of the idea was and keep it really simple."

–Kasper Häggström