Interflora / Remember One Another

Martin Werner directs withering flowers to fight loneliness
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In many ways, we live in lonely times. As the world is still battling the pandemic and enforcing social restrictions, research shows a rise in loneliness for several age groups. To fight this troubling development of mental health concerns, Danish flower delivery network Interflora has launched a new campaign in collaboration with three organizations focused on loneliness (Psykiatrifonden, Folkebevægelsen Mod Ensomhed, Børns Vilkår).

The main spot of the campaign is a visual of flowers withering in a time-lapse, reminding us of the importance of taking care of each other. The shoot included more than 50 flowers and cameras rolled with timelapse shooting non-stop for seven weeks. The film is directed by Martin Werner and produced by us with &Co. as agency. Watch the film below and keep scrolling for full credits.

Interflora / Remember One Another

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Credit List

Production Company: Bacon
Director: Martin Werner
Producer: Oliver Kornberg Sand
Executive Producer: Samuel Cantor
DoP: Maria von Hausswolff
Director’s Assistant: Ana Sofia Godoy Poulsen
Editor: Nikolaj Dahl
DIT: Jasmin Falk-Jensen
Gaffer: Jens Lund @ Gaffers
Gaffer: Jacob Østergaard @ Gaffers
Gaffer: Andreas Kragh-Jacobsen @ Gaffers
Gaffer Assistant: David Medina @ Gaffers
AC: Andreas Krohn
AC: Mark Trustrup @ Trust Rental
Colorist: Hannibal Lang @ BaconX
Sound Design: Adrian Aurelius @ ballad
Composer: Den Sorte Skole
Voiceover: Live Køhn Vogel
Grip: Bowie Bak Craner

Agency: &Co.
Creative Director: Robert Cerkez
Creative: Sophie Hotchkins
Creative: Andrew Smart